BRIAN KIM

I’m a Senior Designer working toward Creative Lead and Creative Director roles, with a focus on brand systems, concept-led storytelling, and scalable creative execution.

I specialize in shaping visual direction, building design systems, and guiding teams through complex creative challenges; particularly in enterprise environments where clarity and consistency matter most.

I currently serve as an AI Captain, exploring how generative AI can improve creative workflows, reduce friction, and help teams work smarter rather than harder. My approach blends strong visual instincts with systems thinking and practical leadership.

I thrive in collaborative environments where design influences strategy, storytelling, and how organizations communicate at scale.

How I Work

Who is Brian

  • Lead with clarity and concept

  • Define standards before scaling execution

  • Guide teams through direction, not micromanagement

  • Use AI as an enablement tool, not a shortcut