THE HOME DEPOT
Enterprise Visual Systems & Strategic Narrative Design
Unified enterprise visual systems that streamlined internal communications, improved consistency, and elevated executive messaging.
MY ROLE
Senior Designer leading creative strategy, visual system architecture, and cross-functional collaboration to unify enterprise communications and drive design consistency.
APPROACH
Established a flexible visual language that reduced redesign cycles and improved cross-department consistency.
Designed modular templates that accelerated production velocity and reduced rework across channels.
Art directed motion and presentation standards to elevate executive storytelling and increase audience engagement.
Integrated generative AI workflows to improve design iteration and team creative speed.
THE CHALLENGE
Internal teams struggled to communicate complex strategic initiatives across formats and audiences, causing inefficiencies, inconsistent messaging, and friction between departments.
LEADERSHIP & DECISION MAKING
Led visual strategy discussions with cross-functional partners to establish shared design standards and reduce review cycles.
Directed creative output across teams to ensure consistency and strategic alignment.
Balanced speed, clarity, and brand rigor to support rapid enterprise rollout.
Mentored and influenced design partners on system application and decision frameworks.
Branding & Logo Systems
Design and direct scalable brand and logo systems that establish visual clarity, consistency, and long-term flexibility across touchpoints.
Digital Boards
Create structured digital boards that communicate strategy, timelines, and complex information clearly for executive and internal audiences.
Communication Design
Translate complex messages into clear, compelling visual narratives across presentations, campaigns, and internal communications.
Infographic Design
Simplify dense or data-heavy information into intuitive, visually engaging infographics that improve comprehension and recall.
Presentation Design
A modular deck framework designed for enterprise-level initiatives, enabling consistent storytelling and easier edits by internal teams.
Motion Design
Art direct motion and animation to enhance storytelling, guide attention, and elevate digital and presentation experiences.
Environmental, Social, and Governance (ESG)
Design visual systems and storytelling frameworks that make environmental, social, and governance initiatives accessible, credible, and easy to understand.
