Holiday Heavyweights
ROLE
Design Lead
YEAR
2026
DISCIPLINES
Art Direction
Campaign Design
Motion Design
Visual Systems
Associate Communications
THE CHALLENGE
Gift Center is one of The Home Depot’s most visible holiday selling moments, but its impact needed to extend beyond the physical display. The challenge was to translate the stakeholder’s concept and AI-generated examples into a cohesive, scalable campaign that would keep featured products top of mind, strengthen associate product knowledge, and support more confident customer conversations during the high-traffic holiday season.
The solution also needed to work across digital boards and supporting communications while accommodating different customer profiles, gifting scenarios, product categories, and seasonal priorities.
Project Overview
PROJECT OVERVIEW
I transformed Holiday Heavyweights into a scalable visual system for animated digital boards and a supporting one-pager. The campaign featured four “Phil’s Perfect Match” gift-guide personas connecting customer needs with relevant products, plus “What’s in Phil’s Bucket?” content highlighting five top holiday items. Five animated digital boards used concise messaging, visual storytelling, and QR codes to strengthen product knowledge and selling confidence while maintaining a consistent identity across products, personas, and seasonal communications.