VOA
Action Guide
ROLE
Design Lead
YEAR
2026
DISCIPLINES
Art Direction
Editorial Design
Information Design
Visual Systems
Presentation Design
Associate Communications
THE CHALLENGE
The existing VOA Response Plan contained valuable guidance for helping HR Generalists respond to Voice of the Associate results, but its presentation-based format made the information dense and difficult to navigate. Critical guidance, examples, and action steps competed for attention, limiting the document’s usefulness as a quick reference, facilitation tool, and printable resource.
The challenge was to transform the content into a clear, approachable guide that could support HR Generalists as they diagnosed survey results, coached leaders, developed action plans, and monitored progress. The new solution needed to organize complex HR guidance into a practical four-step process while remaining effective across print, onscreen viewing, and live conversations with leaders.
Project Overview
PROJECT OVERVIEW
I redesigned the VOA Response Plan, transforming a dense 20-slide presentation into a focused 10-page HR Generalist Action Guide. Working with the Human Resources Director, I supported content revisions while leading the visual direction, information hierarchy, page structure, and final design.
The guide organizes content into four stages: Diagnose, Listen, Action, and Reinforce. Clear navigation, workplace photography, color coding, and recurring callouts help HR Generalists quickly find guidance, whether using the resource digitally, in print, or during leader conversations.
